For all those men who dread holiday shopping, C’est la Vie and Arista Wine Cellars have the perfect solution lined up for 5-9 p.m. next Tuesday evening: Combine shopping with a movie, beer, wine and brats on the barbecue.
According to C’est la Vie’s Michael Bowman, here’s how it works: “Women come in and fill out their ‘Wish Lists’ and then their guy comes in and drinks fine wine and beer courtesy of Arista Wine Cellars,” (All wines are, of course, for sale too, Bowman noted.) “We cook up brats on the BBQ and put on a guy movie on the big screen. Guys come in, go through the store with our staff and pick out presents.” At the end of the night, customers pick up their wrapped and bagged gifts and the shopping is done.
“This is our biggest sales event of the year because guys come in looking like deer in the headlights and they leave happy as clams,” Bowman said.