Edmonds native named CEO of American Red Cross Northwest Region

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Alex Dieffenbach

Edmonds native Alex Dieffenbach has been named as the new Chief Executive Officer of the American Red Cross, Northwest Region. In his role, Dieffenbach will oversee Red Cross operations in seven chapters that span the state of Washington and the five northern counties of Idaho.

Dieffenback, who started in his new job last week, comes to the Red Cross following more than two decades with the Muscular Dystrophy Association (MDA), most recently as vice president, Mountain West Division.

“I’m incredibly excited to now be part of the Red Cross mission, one that provides critical programs and services to our local communities,” Dieffenbach said.

Dieffenbach was born and raised in Edmonds, and graduated from San Diego State University.

Last year, the Northwest Region of the American Red Cross:
-Provided disaster relief assistance to more than 1,500 local families
-Installed more than 6,000 free smoke alarms
-Collected more than 27,000 blood donations
-Trained more than 4,000 children in disaster preparedness
-Provided nearly 10,000 case services assisting military members and their families
-Trained nearly 70,000 people in life-saving skills like CPR, First Aid and Water Safety

One of the first efforts Dieffenbach will help lead is, “Sound the Alarm, Save A Life,” a series of smoke alarm installation events this fall. The Northwest Region will install more than 3,000 alarms in a three-week period, part of a nationwide push to install 100,000 alarms and reach the 1 millionth alarm installed as part of the Red Cross Home Fire Campaign.

For more information, visit soundthealarm.org.

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