Smart Marketing: Are you ready for the Facebook Business Page changes?

By Karen Rosenzweig

If you have a Facebook business page – and I hope you do! – you may still be a bit confused by the optional “upgrades” Facebook introduced last month. And, since the preview month ends with automatic switchover for every business page on March 10, many clients have asked for a quick overview of what they need to know.

These upgrades/changes present several great marketing opportunities for small businesses, and I’m very excited about several of them. So if you’ve been putting it off, here’s a quick primer on the major changes you need to deal with:
Option to log in as a business (as opposed to with your personal profile)

– Your business can post/comment on other business pages (not as your personal profile)
– Your business can “like” other business pages
– Business pages you “like” will stream on your business home page now
– You can choose to post on your business page as your personal profile (i.e. I can post as Karen Rosenzweig on the One Smart CookieMarketing page now)

New masthead/photostrip at top of business page
– Allows five pictures at a time
– Can be customized, preferred or even turned into small clickable ads
– Default setting will show most recent pictures you’ve posted

Navigation tabs formerly across top of your page are now “links” on the left column
– Can change their order
– Some links can be renamed/customized

Option to be notified by email whenever someone mentions your business or comments on your business page

Ability to edit your business category or business type now (used to be “frozen”)

Display of your most recent followers and comments in upper left notification area (just like on personal profile)

Choice to have posts on your wall listed in order of “most recent” or “top news”

Featured “Like Pages” allow you to feature 5 businesses you like, on your business page

Featured Page Owner tab allows you to display who the Page Administrator is

So tell me, are you happy with the upgrades/changes Facebook is making? Do you have any questions?  I’d love to hear from you in the comments below – thanks!

Edmonds resident Karen Rosenzweig is a social media consultant/trainer and owner of One Smart Cookie Marketing. She writes weekly about how companies, entrepreneurs and restaurants can increase their customer base and gain visibility through Twitter, Facebook, blogging and other social media tools.

4 Replies to “Smart Marketing: Are you ready for the Facebook Business Page changes?”

  1. Interesting stuff. Thanks for all the info Karen. I’m still not sure of what’s going on in my case since I have upgraded and have many of those features (like the strip of photos at the top and posting comments as my business name not my name), but I still urged to claim some other relatively blank page as my page. I don’t want to get stuck and lose everything I’ve built up on my existing page. Does that make sense? Thanks again!


  2. I’m really happy with the option to use FB as my business vs. my personal log in. I haven’t yet explored the other options, but it’s great to be able to comment as Write as Rain and “Like” as Write as Rain. Thanks for the description of the other updates. I will check them out too.


  3. thanks for the feedback! Brooke, it might be a Facebook “place” page, where people checkin when they visit (sort of like Foursquare)….email me if you you want to discuss more! Happy to help…


  4. I was told you had to set up a personal page to create a business page. Can you just set up a business page? I like the option to log in as business but haven’t seen a way to change my login info for that. I still log in personally and then go to the business page.


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