By Michael Schinder

With National Armed Forces Day (held the third Saturday in May) behind us and Memorial Day quickly approaching, Overstock.com is honoring our devoted troops by announcing a new Club O initiative that will grant members of the Armed Forces a free lifetime Club O membership!

Armed Forces Day is often overlooked. It happens on a Saturday and it backs up against the more popular Memorial Day. Unlike Memorial Day, which honors those who have made the ultimate sacrifice, Armed Forces Day is a day that is set aside by several nations of the world to recognize, respect and honor their military forces. And Overstock is stepping up to show exactly that.

If you haven’t shopped Overstock, you are missing out. I should first let you know that I’ve not been paid to say any of this – this is from my personal experience – so what they are offering is very cool.

As a longtime supporter of the Armed Forces, in November 2009 Overstock.com partnered with the Wounded Warrior Project and has already raised over $265,000 for the cause. In addition, Overstock is a proud supporter of the newly formed National Center for Veteran’s Studies at the University of Utah.

Here are a few quick highlights about the program:
Club O membership benefits: Overstock.com’s customer rewards program provides members with 5 percent reward dollars back on every purchase, free shipping on every order and access to exclusive shopping events.
Requirements: Must be an active, retired or reserve U.S. military personnel with a “.mil” email address.
Steps to enroll: Create an Overstock.com account using a “.mil” email account and email militaryclubo@overstock.com for free membership. Finally, receive a confirmation email within five days confirming that your free lifetime membership has been applied.

So check it out and have fun! And be sure to thank those who serve and have served, as well as their families.