Edmonds Military Wire: Veterans benefit with new consumer innovation search

Michael Schindler
Michael Schindler

When veterans own or lead companies and small businesses, income inequality shrinks. Why? Because most veterans who have led teams understand that leaders eat last. Edison Nation, a company that offers multiple go-to-market strategies to get product ideas on store shelves, and veteran rehabilitation non-profit Ride2Recovery have teamed up to encourage the entrepreneurial spirit.

With more men and women in uniform preparing to transition out, there is a great opportunity for those who are wearing the uniform and have worn the uniform to explore the merits of the entrepreneurial ideas and benefit the lives of our healing heroes at the same time.

Edison Nation, which has brought to market products like the Perfect Bacon Bowl from every day consumers, is calling on active and veteran servicemen and women to submit their next great product idea on Edison Nation’s website. One hundred percent of each submission fee, which is $25, for this search will go to Ride 2 Recovery to fund steps toward improving the physical and mental wellness of U.S. injured veterans.

If you aren’t familiar with Ride 2 Recovery, it is a program of Fitness Challenge, a 501 (c) 3 in partnership with the military and VA Volunteer Service Office to benefit mental and physical rehabilitation programs for our country’s wounded veterans and healing heroes. Cycling is a core feature of what they do to encourage recovery and they host events and challenges across the United States. They also provide bikes to injured vets (often customized to fit their specific needs), mechanical support, food, lodging and extracurricular activities as part of the overall rehabilitation program through R2R.

What makes this collaborative effort cool is that a veteran can test her or his idea; know that regardless of selection, funds still go to support healing heroes; and in the event the idea has merit, could be on the path to a successful small business that will likely hire veterans to help accomplish the growth.

Bottom line: If you have ever had a product idea you thought had merit, now is your time to test it. You can do so knowing that regardless of the business outcome, you are helping Veterans. For more info, visit Edison Nation.

– By Michael Schindler

Michael Schindler, Navy veteran, and president of Edmonds-based Operation Military Family, is a guest writer for several national publications, author of the book “Operation Military Family” and “The Military Wire” blog. He is also a popular keynote and workshop speaker who reaches thousands of service members and their families every year through workshops and seminars that include “How to Battle-Ready Your Relationship” or “What Your Mother-in-Law Didn’t Tell You.” He received the 2010 Outstanding Patriotic Service Award from the Washington State Department of Veterans Affairs.

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