Edmonds Military Wire: Moving your ordinary days to extraordinary

Michael Schindler
Michael Schindler

Having traveled around many parts of the world with the Navy, I had the opportunity to discover the hidden marvels of countless cities and villages. Finding that hidden marvel wasn’t always easy though…but that is about to change with HeyLets.

“I’m bored” will soon be a saying from the past as CEO Justin Parfitt’s latest company, HeyLets, a new discovery-based mobile app where no experience is just “average”, continues to grow with individuals sharing their experiences across the world.

I had the opportunity to talk with CEO Justin Parfitt, who, while traveling through Italy, was inspired to create a different type of social network, one where people across the world can share amazing experiences without the social pressure to look cool or impress each other.

Unlike Facebook and Instagram, HeyLets avoids the so-called “status updates” which are really “brag-ommendations” – self-promotion moments to enhance your status with “likes” from friends and followers by showcasing your apparently amazing life.

HeyLets is the platform to share your public experience, that moment, or that hidden marvel based on an experience category. You will take photos – and those “experiences” and those good-time photos will end up on HeyLets.

Based on a “you should do it too” philosophy, HeyLets helps Seattle residents find and share great experiences — especially in categories like outdoor activities, food and drink, nightlife and travel.

In simple terms, Heylets is your social city guide powered by locals where you can match-make your interests to someone else’s experience. No more “I’m bored.” It’s almost like unwrapping a new present every day.

Bottom line: While gifts this time of year are very cool to receive – and yes, my wife and I still do buy a few – creating special experiences and moments will bring smiles for years to come. Check out www.heylets.com.

–By Michael Schindler

Michael Schindler, Navy veteran, and president of Edmonds-based Operation Military Family, is a guest writer for several national publications, author of the book “Operation Military Family” and “The Military Wire” blog. He is also a popular keynote and workshop speaker who reaches thousands of service members and their families every year through workshops and seminars that include “How to Battle-Ready Your Relationship” or “What Your Mother-in-Law Didn’t Tell You.” He received the 2010 Outstanding Patriotic Service Award from the Washington State Department of Veterans Affairs.


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