From the Publisher’s Desk: March madness (basketball and otherwise)

Teresa Wippel bestEarlier this month, the Edmonds School District watched yet another of its high school teams bring home a state championship. The Lynnwood Royals girls basketball team March 7 did what the Edmonds-Woodway Warriors girls soccer team did last November: win the State 3A championship for their respective sport. It’s an incredible achievement, and what makes it even better for me personally it that our own publications — My Edmonds News and Lynnwood Today — were able to provide coverage of both teams throughout their seasons all the way to the title games, with on-the-scene reporters and photographers and also coverage via live-streamed video.

I’ve always had a strong belief in the value of high school activities — whether it’s sports, music, drama, art or other special-interest clubs — because they keep teens connected to their school by allowing them to pursue their passions. Even if a kid isn’t a particularly great student, he or she learns a lot be being part of a team or a band or a play production. For some students, in fact, it’s the only thing that engages them and may mean the difference between staying in school or dropping out.

Members of the Edmonds School District broadcast field production class at the Tacoma Dome earlier this month.
Members of the Edmonds School District broadcast field production class at the Tacoma Dome earlier this month.

I’m proud of how we’ve partnered with Mountlake Terrace High School to provide real-world experience for students enrolled in the school’s intra-district broadcast field production class, open to any district high school student, where the students themselves become involved in many aspects of our sports broadcasts. They can be seen in school gyms and football stadiums and on baseball and softball fields, operating cameras, writing scripts, even doing color commentary — all under the guidance of high school teachers and our professional Sound Live Sports Network mentors.

Speaking of partnerships, I want to say thank you again to our advertisers who support what we do, from our daily news coverage to our sports broadcasts. Please consider supporting them because we absolutely CANNOT continue to bring you the news you’ve come to depend on without them. If you own a business and you aren’t advertising with us, I’d appreciate the opportunity to show you all the new advertising formats we have recently introduced — formats that are not available in any other local publication.

For example, did you know that we can turn your business Facebook posts into ads that appear at the end of My Edmonds News articles — without any extra work on your part? We also have ads that flip, expand into a full screen when clicked on, play YouTube videos and even work like a scratch-off lottery ticket.

Intrigued? Email if you want to learn more.

I want to close with this followup to my last column, when I mentioned that in our recent reader survey, more than half our readers said they’d be willing to donate a small amount — $3 or $5 — monthly support our work. (The rest said they would donate nothing.) The day after that message appeared, I received a few donations and, as usual, followed up with thank you notes — and received this priceless response:

I was one of the survey responders that said she would pay 0 for a subscription. I thought about that answer and when you published the results I realized my pleasure in reading it every day was no doubt worth a Venti Latte from the local Starbux and more! Using Paypal was easy and now you will get my Latte $$ every month.

Until next time.

Teresa Wippel, Publisher

P.S. Have you checked out the galleries of outstanding photographs taken by My Edmonds News contributors — now available for purchase here?





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