Members of Edmonds-Woodway High School’s drumline have joined professional drummers in a new video, “Every Beat Matters” from PEMCO Insurance. The company said in an email that the video’s mission is “to inspire residents of all parties and backgrounds to vote in the 2018 midterm elections.”
The video is part of PEMCO’s community-focused Get Out the Vote initiative to encourage Northwest residents to be informed about the candidates and issues and to vote on Nov. 6, the company said.
“Voting is one of the many ways we can stay civically informed and engaged in issues that impact us all, and this video is part of our focus on encouraging our employees, neighbors and community members to stay engaged, as well,” said PEMCO CEO Stan McNaughton. “Our goal is to help connect our community to the things that matter to them, including information and resources on the elections.”
Filmed at Seattle’s Showbox SoDo, the scene opens with a single beat, a single drummer, a single voter; then builds into a fast-paced, inspiring and motivational chorus of drummers, underscoring that every beat and each vote is important in the upcoming election. The music builds to crescendo and culminates with the message: BE HEARD. VOTE.
The piece features local artists — spoken word poets and musicians, including drummers from Edmonds-Woodway High School.
“Like the song, democracy is perfected with each voice,” the poem reads in part.
Studies show that during the last midterm elections, less than 40 percent of all eligible voters across the U.S. voted, PEMCO said.