Elections are coming up in November. Many recent Letters to the Editor have started off with praises for him or for her because of various reasons. While I won’t go into them, suffice it to say that some are based on personal likes/dislikes for the person, smiles received while doorbelling for the candidate, a personal issue to the writer which was favored by the candidate, and other seemingly superfluos and some valid reasons as well.
In my view, these are all political endorsements and do not deserve to be published as a Letter to the Editor. Not to say the writers should not be permitted their views, but that the Edmonds News should not publish them as it does. By so doing, it adds a pseudo-endorsement to the candidate and gives him/her an edge over the opponent if for nothing more than name familiarity. The Edmonds News could create a “personal opinion” column as an option or an “unpaid political endorsement” column or something to that effect.
Better yet, the writers of these endorsements should be asked if they want to pay per line for their article and then the Edmonds News should print after the title “Paid Political Ad”
The Seattle Times does recommend candidates but does it as newspaper editors’ opinions, not as a Letter to the Editor and the subliminal effect they have on all readers. The Edmonds News should reconsider how it publishes these political endorsements. I’ll be fair–other papers do it too, and it’s becoming rampant. Here’s an article you may wish to read from Editor and Publisher who claims to the the authoritative voice of news publishing.