It has been 10 years since art supply store ARTspot opened on Main Street in Edmonds. The goal, according to owner Tracy Felix, was to support local artists and encourage anyone who wanted to get started making art. The vision of this independent family business has come to fruition, Felix said, with the hard work of three generations who have put their hearts into ARTspot.
“My mom, Melda Felix, was at the store a lot when we first opened,” Felix recalled. “I have a lot of good memories of her chatting with customers and tagging merchandise. Stickers had to be on the front, straight, and not cover up any information on the packages. We still try to keep up her standards.”
Just as Felix inherited the love of retail sales from her mother, her own children — Bryn Alberto and Mason Fraker — have been learning the ropes at ARTspot. In fact, they have been managing the store for the past year, giving Felix the freedom to set up a studio two blocks away at the new Graphite building.
It’s a perfect time to transition the store over to the next generation, she added.
“My kids have been fantastic, using their unique skill sets to fine tune how ARTspot can grow,” she said. “The store has thrived under their leadership for the past year.”
Mason Fraker, who has been pitching in at ARTspot during high school and college, will be taking over as ARTspot’s owner.
Mason, who graduated from Western Washington University in 2016, has continued to build knowledge in the family business, and Felix said Mason is determined to continue developing the family’s vision and innovate for the future.
“The creative process is one of trying to understand ourselves and others,” explained Mason. “Continuing to provide a human connection for those exploring their creativity at any level is exactly what I want to be doing for the next ten years and then some.”
ARTspot personifies the close ties to the community that small, independent businesses offer. Felix has served as president of the Downtown Edmonds Merchants Association, on the board of both Edmonds Art Studio Tour and Art Walk Edmonds, and on the advisory committee of Edmonds Creative District.
“Every small business is an asset to its community. As the new owner, I look forward to help build and serve an ever broadening and diversifying community,” said Mason, who recently curated the first juried show at Graphite that focuses attention on equity in the arts.
Close relationships tie ARTspot to other businesses in town. “I had been teaching at Cole Art Studio for several years when Denise Cole and I started talking about how cool it would be to launch an art store, and we did it,” Felix said. ARTspot’s first day in business was the weekend of the 2012 Edmonds Art Festival. The first sale was for a gift certificate purchased as a prize at the arts festival.
Although Felix became sole owner a few years ago, Denise Cole still sends students over to purchase supplies. “We always called ourselves sister stores, because we supported each other so much,” Cole recalled.
Another mission of ARTspot is to help support their employees with their own artistic aspirations, many of whom have continued on with careers in fine art, teaching, book publishing, interior design and other creative endeavors.
Felix’s daughter Bryn Alberto, who has been an integral part of shepherding the store through the pandemic challenges, acknowledged the many people who helped ARTspot become what it is today. ARTspot will be celebrating from 5-8 p.m. during the June 16 Edmonds Art Walk by featuring Alberto’s detailed under-the-sea paintings, and a demo of how she creates them.
To mark the 10-year anniversary, ARTspot invites customers to drop by Saturday, June 18 for some cake and coffee and an extra discount on everything in the store. ARTspot is located at 408 Main St. in Edmonds.
Congratulations to you Tracy and to Mason and Bryn too. It’s wonderful to have a well stocked art supply store here in Edmonds. Thanks to you and all who’ve worked so hard to create Art Spot!
Thank you Sherry!
Such a wonderful legacy! So happy for all of you and for Edmonds!
Ten years! Seems like yesterday! I am so glad Artspot is here in Edmonds. Quality supplies and close to home! Congratulations to Tracy, Bryn and Mason.
I’ll be in to get supplies to support Mason’s new career!
You always had this vision. It’s been a thrill watching the dream unfold. Proud of you Tracy! One darn creative hardworking bunch! Congrats btw Mason.
I remember my first visit to ArtSpot on Oct. 1 last year, coinciding with Inktober. The weather was getting chilly and I was walking up the road toward the fountain roundabout, wondering if it will snow in December. When I saw the displays of pens and paper pad outside of ArtSpot, I thought, “Why not?” and strolled in.
I saw Tracy and Mason (I had no idea who they were back then), and Tracy showed me what they were offerig for Inktober. I was so tempted to buy the kit, but money was tight. Instead, I ended buying a graphite pencil set, a kneading eraser, and something else. I have enough drawing pads and paper draw every resident.
So it’s the welcoming feeling I get from the people there that made me return over the next several months. I’d rather spend my money here than somewhere else (unless somewhere else has something I want/need that ArtSpot doesn’t have like a Canon T7 bundle or how to draw European armor anime style).
Looking foward to see what’s going to happen under Mason’s reign. 🙂
ARTspot is my happy place. Thank you for making this wonderful shop so welcoming and full of irresistible art supplies!
My 14-year-old daughter loves to draw. We went for the first time a few weeks ago & were greeted by Mason. He was helpful in showing us what ArtSpot has to offer. We live in walking distance to a big box craft/art store and we would rather make the drive to downtown Edmonds to support ArtSpot. Thank you for being here and we will be there with smiles on our faces as we shop for art supplies.