First Edmonds SantaCon fills downtown streets with Christmas cheer

Mrs. Claus and Santa (Heidi and Scott Conahan) smile for the camera at Brigid’s Bottle Shop.
Even Ebeneezer Scrooge (aka Mike Meeks) couldn’t stop the joy.
Emily Nutsch flashes her holiday garters.
Dancer and Blitzen were on hand to lead the group up Main Street.
This elf had the greatest sequined shoes.
A table of revelers.
Costumed canines were welcome to event.
The marchers leave Salish Crossing en route to downtown Edmonds.
Heading up Main Street with Jewel Hagen, Shilo Lockett and Tara Robert lead the group in song.
The marchers pose for a photo as the event reaches its destination – the Edmonds Holiday Tree in Centennial Plaza.
Many selfies were taken to remember the event.
Several marchers stopped off at Daphne’s to put a cap on the evening.

Updated with information on the SantaCon Pub Crawl, also held on Sunday.

Shoppers, walkers and diners were treated to a surprise head-turner event Sunday evening as a mob of Santas and other festively dressed revelers marched up Main Street singing seasonal favorites and spreading cheer to all.

The group was part of SantaCon, a loosely organized event that depends on grassroots support. While it’s been happening for years in cities and towns around the globe, it never quite made it to Edmonds – until now.

There were two separate SantaCon events in Edmonds Sunday. One was a SantaCon Pub Crawl, organized by a group of 10 couples from an Edmonds Moms Meetup — spearheaded by Rebecca Taylor and Mindy Brown — that started with brunch at Fire and the Feast, followed by visits to some local pubs.

The other event was coordinated by Jewel Hagen, with Santas gathering mid-afternoon at Brigid’s Bottle Shop. “There was no real organized effort to spread the word and get it formalized – that would be out of keeping with the tradition of SantaCon,” she said. “We’ve been spreading it by word of mouth for a few weeks now, and just look at all the Santas who showed up!”

By 4 p.m., more than 25 had gathered, and the mood quickly became increasingly festive with every new arrival. Most were dressed as traditional Santas, but there were also elves, reindeer, canines, a few grinches and even Ebeneezer Scrooge himself. The group then marched from Bridgid’s to the City of Edmonds holiday tree, where they posed for a group photo.

“I’m looking forward to this becoming a tradition,” added Hagen.

— Story and photos by Larry Vogel

  1. How fun and festive! Great article and pics! I saw them from a distance as they were leaving Salish Crossing, was curious of the event.

  2. A wonderful community event with great people in Edmonds! Such a great community! Hopefully Santacon will go on for years to come!

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